The most critical skill for shop owners to develop is Marketing. There are groups of customers that are important to consider: Current Customers and New Customers. They ways of marketing to Current Customers is called Retention and marketing to New Customers is called Acquisition.

Turnwrench.com can help you with both of these marketing activities. This system allows you to track each of your customers and how they were acquired. You also have the capability to send an email blast to existing customers based on different criteria, such as: Days Since Last Visit, Vehicle Make (TSB), Registration Expiration, etc.

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